The Problem

Drug addiction is on the rise in American culture.  The effects are felt across demographic spectrums. There are 23.5 million Americans addicted to alcohol and drugs.  In terms of dollars the cost of the country’s opioid crisis alone is estimated to have exceeded $1 trillion from 2001 to 2017, and it’s projected to cost an additional $500 billion by 2020.  The President instructed the Department of Health and Human Services to declare the opioid crisis a public health emergency.  Hundreds of thousands of Americans have lost their lives to drug abuse, and it will only get worse unless action is taken.  It is time for all segments to help fight this problem in society.


Existing solutions proposed for combating addiction have come from the government or nonprofits rooted in 12 Step programs (AA and NA). The government’s modern day plan started in 1971 with Richard Nixon’s proclamation of the War on Drugs and was largely influenced by Nancy Reagan’s Just Say No campaign of the 1980s. Today’s policies are making an effort but have had little effect to curb the crippling wave of addiction across the nation. The 12 Step models have helped a large number over the years however, the relapse rate for opiate addicts continues to hover around 90%. Alcoholics Anonymous, the staple model for most treatments, has not adapted any changes since its adaptation in 1935.  NA was founded in 1953 and operates on principles identical to AA. We hope to become the first private sector company to provide a vehicle to help with the problem.

Our vision is to revolutionize the dialogue on addiction and reassess the problem by focusing on the people. O.D. is more than an apparel company, it is a movement.  We collaborate with addicts and their loved ones to create clothing designs to explain their stories from all perspectives.  Our mission is to provide non-profits and public servants with the potentially lifesaving drug to prevent overdose.  Each shirt helps provide a lifesaving dose of Narcan.

Join the movement below for updates on our journey, exclusive product release opportunities, to help, for help, and to participate in Open Discussion…